Social Media Marketing

by Michael R Solomon, Tracy L. Tuten

Business Marketing

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Explores how organizations leverage social platforms for marketing, covering consumer behavior, content strategies, and performance measurement in digital environments.

ISBN-13 9781473913011 ASIN 1473913012 Views 411 Publisher SAGE Publications Ltd Year 2014 Edition 2 Format Paperback Product Group Book Pages 352 Created April 10, 2026 Updated September 28, 2026

About This Book

Social Media Marketing provides an overview of how businesses use social platforms to reach audiences.

The book covers core marketing principles applied to digital environments.

Readers learn about consumer behavior in online spaces.

Topics include content creation, engagement tactics, and measurement approaches.

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Social Media Marketing

About This Book

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