Marketing Concepts and Strategies
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Marketing Concepts and Strategies

by Ferrell, Lyndon Simkin, Sally Dibb, William Pride

Business Textbook Marketing
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Marketing Concepts and Strategies offers a structured introduction to the ideas and strategic approaches that shape marketing. Written by Ferrell, Lyndon Simkin, Sally Dibb, and William Pride, it provides a useful foundation for students and readers developing their understanding of marketing in a business context.

ISBN-13 9781473778580 ASIN 1473778581 Views 165 Publisher Cengage Learning EMEA Year 2023 Edition 9 Format Paperback Product Group Book Pages 832 Created February 08, 2026 Updated October 16, 2026
About This Book

Marketing Concepts and Strategies is a business and marketing title focused on core ideas and strategic thinking.

The book brings together the work of Ferrell, Lyndon Simkin, Sally Dibb, and William Pride.

It is suited to readers seeking a structured introduction to marketing concepts and their role in business.

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I will be using this book for:
6 total votes