Marketing Concepts & Strategies

by Ferrell, Lyndon Simkin, Sally Dibb, William Pride

Business Textbook Marketing

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Marketing Concepts & Strategies provides a structured introduction to marketing as a business discipline. Covering core concepts and strategic thinking, it is suited to students, learners, and readers who want a clear foundation for understanding how marketing is approached and applied.

ISBN-13 9781473760271 ASIN 1473760275 Views 246 Publisher Cengage Learning EMEA Year 2019 Edition 8th edition Format Paperback Product Group Book Created February 08, 2026 Updated October 16, 2026

About This Book

Marketing Concepts & Strategies presents an introduction to marketing concepts and strategic approaches.

The book is designed for readers seeking a structured foundation in marketing.

Its subject matter centers on understanding marketing as a business discipline.

Authored by Ferrell, Lyndon Simkin, Sally Dibb, and William Pride.

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