Agile Marketing
Agile Marketing explores the application of agile thinking to marketing. Written by Anthony Freeling, this business and marketing title is designed for readers interested in adaptable approaches, responsive planning, and the evolving ways marketing work can be organized and carried out.
About This Book
Agile Marketing presents marketing through the lens of agile thinking.
The book’s title points to adaptability, responsiveness, and a flexible approach to marketing work.
It may appeal to readers seeking a concise introduction to the relationship between agile practices and marketing.
Written by Anthony Freeling, this title is suited to marketing professionals, business readers, and anyone exploring modern approaches to planning and execution.
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