BrainBranding: Activate the Brain...Stimulate Your Brand (Volume 1)
BrainBranding: Activate the Brain...Stimulate Your Brand explores the relationship between brain-centered thinking and brand development. Ken Banks and Robyn Winters present an accessible introduction to the idea that insights into the mind can inform more stimulating, effective branding approaches.
About This Book
BrainBranding examines branding through the lens of the brain and human response.
The book presents a perspective on activating brain-focused ideas to stimulate a brand.
It is intended for readers interested in the relationship between psychology, marketing, and brand development.
This is Volume 1 of the BrainBranding series by Ken Banks and Robyn Winters.
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