Principles of Marketing v5.0
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Principles of Marketing v5.0

by Jeff Tanner

Business Textbook Marketing
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Principles of Marketing v5.0 offers a foundational introduction to marketing for students and general readers. With a focus on core principles and practices, it supports a structured understanding of how marketing functions within business and provides a starting point for further study.

ISBN-13 9781453339206 ASIN 1453339205 Views 198 Publisher FlatWorld Year 2022 Format Paperback Product Group Book Pages 486 Created February 12, 2026 Updated September 15, 2026
About This Book

Principles of Marketing v5.0 provides an introduction to marketing as a business discipline.

The book is designed to support foundational learning in marketing concepts and practices.

It may serve students and readers seeking a structured starting point for understanding marketing.

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I will be using this book for:
5 total votes