Social Marketing: Changing Behaviors for Good
by Philip Kotler, Nancy R. Lee
This guide shows how marketing principles can drive social change and encourage positive behaviors for the greater good.
About This Book
Social Marketing: Changing Behaviors for Good explores the application of marketing strategies to promote beneficial social behaviors.
The book provides frameworks and case studies for designing effective social marketing campaigns.
Readers gain insights into influencing public health, environmental, and community initiatives.
Philip Kotler and Nancy R. Lee present practical tools for creating lasting positive impact.
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