Social Marketing: Changing Behaviors for Good
by Philip Kotler, Nancy R. Lee
Social Marketing: Changing Behaviors for Good examines how marketing can be used to encourage behavior change that benefits people and society. Written by Philip Kotler and Nancy R. Lee, it offers an accessible introduction to the connection between marketing practice, social goals, and positive action.
About This Book
Social Marketing: Changing Behaviors for Good focuses on the use of marketing to influence behaviors in ways intended to benefit individuals and society.
Philip Kotler and Nancy R. Lee present the subject through the lens of behavior change and public good.
The book is suited to readers interested in marketing, social initiatives, and strategies for encouraging constructive choices.
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