The Market Research Toolbox: A Concise Guide for Beginners

by Edward F. (Francis) Mcquarrie

Business Marketing

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A concise guide introducing essential market research methods for beginners in business.

ISBN-13 9781452291581 ASIN 1452291586 Views 261 Publisher SAGE Publications, Inc Year 2015 Edition 4 Format Paperback Product Group Book Pages 400 Adult No Created March 30, 2026 Updated October 01, 2026

About This Book

This book serves as a concise guide to the fundamentals of market research.

It is designed for beginners seeking a clear overview of research techniques.

The content focuses on accessible explanations suitable for new practitioners.

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