Marketing for Entrepreneurs: Concepts and Applications for New Ventures

by Frederick G. Crane

Business Marketing

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Marketing for Entrepreneurs: Concepts and Applications for New Ventures provides an introduction to marketing as it relates to entrepreneurship. Frederick G. Crane presents concepts and applications for new ventures, making the book a useful starting point for readers studying or practicing marketing in an entrepreneurial context.

ISBN-13 9781452230047 ASIN 1452230048 Views 328 Publisher SAGE Publications, Inc Year 2012 Edition Second Format Paperback Product Group Book Pages 264 Adult No Created February 28, 2026 Updated October 24, 2026

About This Book

Marketing for Entrepreneurs: Concepts and Applications for New Ventures focuses on marketing in the context of entrepreneurship.

Written by Frederick G. Crane, the book introduces marketing concepts relevant to new ventures.

Its emphasis on concepts and applications makes it suitable for readers seeking a foundation in entrepreneurial marketing.

The book may serve as a reference for entrepreneurs, students, and others interested in marketing for emerging businesses.

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Marketing for Entrepreneurs: Concepts and Applications for New Ventures

About This Book

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