Advertising Creative: Strategy, Copy, and Design
I will be using this book for:
1 total vote
Log in to remove ads

Advertising Creative: Strategy, Copy, and Design

by Tom Altstiel, Jean M. Grow

Business Marketing
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Advertising Creative: Strategy, Copy, and Design examines the essential relationship between advertising strategy, copywriting, and design. Tom Altstiel and Jean M. Grow present a focused guide to the creative side of advertising, making the book relevant to students, aspiring practitioners, and readers interested in how advertising ideas are developed.

ISBN-13 9781452203638 ASIN 1452203636 Views 156 Publisher SAGE Publications, Inc Year 2012 Edition Third Format Paperback Product Group Book Pages 448 Created February 15, 2026 Updated September 28, 2026
About This Book

Advertising Creative: Strategy, Copy, and Design focuses on the core creative disciplines behind advertising.

Tom Altstiel and Jean M. Grow address strategy, copy, and design as connected parts of the creative process.

The book is suited to readers seeking an introduction to advertising creativity and its professional practices.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
1 total vote