Social Media Strategy: Marketing and Advertising in the Consumer Revolution
Social Media Strategy: Marketing and Advertising in the Consumer Revolution explores the changing relationship between consumers, businesses, marketing, and advertising. Keith A. Quesenberry offers a focused look at social media strategy and its place in a transformed consumer landscape.
About This Book
Social Media Strategy: Marketing and Advertising in the Consumer Revolution focuses on the role of social media in contemporary marketing and advertising.
The book addresses strategic thinking for businesses navigating changing consumer behavior and communication channels.
Keith A. Quesenberry presents social media within the broader context of the consumer revolution.
It is suited to readers seeking an introduction to the relationship between social platforms, marketing strategy, and advertising.
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