Integrated Marketing Communication: Creative Strategy from Idea to Implementation

by Robyn Blakeman

Business Marketing

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Integrated Marketing Communication: Creative Strategy from Idea to Implementation offers a focused look at how marketing communication develops from concept to execution. Robyn Blakeman explores the creative strategy process for readers interested in advertising, business, and the practical application of integrated marketing communication.

ISBN-13 9781442221222 ASIN 1442221224 Views 288 Publisher Rowman & Littlefield Publishers Year 2014 Edition 2 Format Paperback Product Group Book Pages 340 Adult No Created March 02, 2026 Updated October 18, 2026

About This Book

Integrated Marketing Communication: Creative Strategy from Idea to Implementation examines the relationship between creative strategy and marketing communication.

The book focuses on moving from an initial idea toward practical implementation.

It is intended for readers seeking a structured perspective on developing and applying marketing communications.

Robyn Blakeman presents the subject within a business and advertising context.

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