Street-Smart Advertising: How to Win the Battle of the Buzz
by Margo Berman
Street-Smart Advertising examines how businesses can compete for attention and generate buzz. With a practical focus on advertising and marketing, it offers a useful starting point for readers seeking ideas about making messages more visible, memorable, and effective in a crowded marketplace.
About This Book
Street-Smart Advertising explores the role of advertising in building attention and creating buzz.
The book focuses on practical, marketplace-oriented thinking for communicating more effectively.
It is suited to readers interested in advertising, marketing, and business strategy.
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