Brand Sense: Sensory Secrets Behind the Stuff We Buy
I will be using this book for:
1 total vote
Log in to remove ads

Brand Sense: Sensory Secrets Behind the Stuff We Buy

by Martin Lindstrom

Business Marketing
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Brand Sense explores the sensory dimensions of branding and consumer behavior. Focusing on the connection between the senses and the stuff people buy, it presents a marketing perspective on how products and brands can become part of everyday experiences.

ISBN-13 9781439172018 ASIN 1439172013 Views 193 Publisher Free Press Year 2010 Edition Revised, Updated ed. Format Paperback Product Group Book Pages 192 Adult No Created March 18, 2026 Updated September 03, 2026
About This Book

Brand Sense examines the relationship between sensory experiences and the products people buy.

The book focuses on how branding connects with sight, sound, smell, taste, and touch.

It offers a perspective on consumer behavior and the role of the senses in marketing.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
1 total vote