Marketing Research: Methodological Foundations
by Gilbert A. Churchill, Dawn Iacobucci, Churchill, Gilbert A., Jr.
Marketing Research: Methodological Foundations provides a structured academic introduction to the principles and methods of marketing research. Written by Gilbert A. Churchill, Dawn Iacobucci, and Churchill, Gilbert A., Jr., it is intended for readers exploring research methodology within marketing and business studies.
About This Book
Marketing Research: Methodological Foundations presents an academic treatment of the methods and principles associated with marketing research.
With a focus on methodological foundations, the book is suited to readers studying marketing, research design, and related business subjects.
It offers a structured resource for understanding the role of research methodology in marketing contexts.
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