Basic Marketing Research

by Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

Business Education Marketing

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

Basic Marketing Research, seventh edition, offers an educational introduction to the field of marketing research. Written by Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill, it is suited to readers studying marketing and business research fundamentals.

ISBN-13 9781439041390 ASIN 1439041393 Views 140 Publisher South-Western College Pub Year 2009 Edition 7 Format Hardcover Product Group Book Pages 624 Created September 11, 2026 Updated October 18, 2026

About This Book

Basic Marketing Research is a seventh-edition resource focused on the study and practice of marketing research.

The book is authored by Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill.

It provides an educational foundation for readers seeking an introduction to marketing research within a business context.

I will be using this book for:

Basic Marketing Research

About This Book

Reviews

Write a Review

I will be using this book for: