Brand: It Ain't the Logo* *Its What People Think of You*
by Ted Matthews
Ted Matthews examines branding from the perspective of public perception. Moving beyond logos and visual identifiers, Brand: It Ain't the Logo* *Its What People Think of You* centers on the impressions and associations that define how a brand is understood.
About This Book
Brand: It Ain't the Logo* *Its What People Think of You* focuses on the meaning of a brand beyond its logo.
The title emphasizes perception and the impressions people associate with a brand.
Written by Ted Matthews, this book presents branding as an idea shaped by what people think and feel.
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