Principles of Marketing Engineering
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Principles of Marketing Engineering

by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

Business Engineering Marketing
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Principles of Marketing Engineering offers a focused introduction to a marketing-centered subject through a title associated with analytical thinking and practical business study. Written by Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn, it suits readers seeking a business or marketing reference.

ISBN-13 9781425135867 ASIN 1425135862 Views 72 Publisher Trafford on Demand Pub Year 2007 Format Hardcover Product Group Book Pages 210 Created February 22, 2026 Updated September 29, 2026
About This Book

Principles of Marketing Engineering is a business and marketing title by Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn.

The title highlights marketing engineering as its central subject, making it relevant to readers exploring structured and analytical approaches to marketing.

This listing describes a used book in good condition.

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I will be using this book for: