Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)
Mastering the Hype Cycle examines how to recognize stages of enthusiasm and uncertainty surrounding innovation. Mark Raskino and Jackie Fenn offer a business-focused framework for deciding which innovations deserve attention and when the timing may be right to explore or adopt them.
About This Book
Mastering the Hype Cycle explores how organizations can assess emerging innovations and determine when adoption may be appropriate.
Drawing on the Gartner perspective identified in the title, the book focuses on the relationship between innovation, timing, and business decision-making.
It is intended for readers seeking a clearer framework for navigating excitement, uncertainty, and changing expectations around new technologies.
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