Social Marketing: Influencing Behaviors for Good
by Philip Kotler, Nancy R. Lee
Explores how marketing strategies can be used to influence behaviors and promote social good through research, planning, and targeted interventions.
About This Book
Social Marketing: Influencing Behaviors for Good presents core marketing concepts applied to social issues.
The book covers planning, research, and implementation strategies for behavior change campaigns.
Readers learn how to identify target audiences and design effective interventions.
Case studies and frameworks illustrate practical applications across various sectors.
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