Social Marketing: Influencing Behaviors for Good
by Philip Kotler, Nancy R. Lee
Social Marketing: Influencing Behaviors for Good introduces the principles of using marketing to encourage positive behavior change. Philip Kotler and Nancy R. Lee examine how marketing can serve goals beyond commercial success, making this a useful resource for readers studying business, social change, and public-focused communication.
About This Book
Social Marketing: Influencing Behaviors for Good explores social marketing as an approach to encouraging behaviors that create positive outcomes.
Written by Philip Kotler and Nancy R. Lee, the book focuses on the connection between marketing principles and efforts to influence behavior for the public good.
It offers a useful foundation for readers interested in marketing, social change, and strategies designed to support healthier or more beneficial choices.
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