Advertising Creative: Strategy, Copy, and Design
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Advertising Creative: Strategy, Copy, and Design

by Jean M. Grow, Thomas (Tom) B. Altstiel

Marketing copywriting Advertising
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Advertising Creative: Strategy, Copy, and Design explores three central elements of advertising creativity: strategic thinking, copywriting, and visual design. Written by Jean M. Grow and Thomas (Tom) B. Altstiel, it offers readers a focused resource for considering how these areas contribute to advertising work.

ISBN-13 9781412974912 ASIN 1412974917 Views 18 Publisher Sage Publications, Inc Year 2009 Edition Second Edition Format Paperback Product Group Book Pages 368 Created August 30, 2026 Updated September 20, 2026
About This Book

Advertising Creative: Strategy, Copy, and Design examines advertising creativity through the connected areas of strategy, copy, and design.

Written by Jean M. Grow and Thomas (Tom) B. Altstiel, the book focuses on the essential components identified in its title.

It may serve as a reference for readers seeking a general introduction to the creative dimensions of advertising.

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I will be using this book for: