Global Marketing and Advertising: Understanding Cultural Paradoxes
Global Marketing and Advertising: Understanding Cultural Paradoxes explores the cultural forces that shape marketing and advertising around the world. Marieke De Mooij considers how differences between societies affect communication and strategy, offering readers a useful perspective on the challenges of connecting with audiences across international markets.
About This Book
Global Marketing and Advertising: Understanding Cultural Paradoxes examines the relationship between culture, marketing, and advertising in an international context.
The book focuses on how cultural differences can influence communication, consumer understanding, and marketing decisions across national markets.
It offers a framework for considering cultural paradoxes when developing global advertising and marketing strategies.
Suitable for readers studying or working in international marketing, advertising, and cross-cultural business communication.
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