Marketing for Entrepreneurs: Concepts and Applications for New Ventures
Marketing for Entrepreneurs presents marketing concepts alongside applications for new ventures. It offers students, aspiring entrepreneurs, and business readers a focused introduction to the role of marketing in entrepreneurial settings.
About This Book
Marketing for Entrepreneurs focuses on marketing concepts relevant to new ventures.
The book connects foundational marketing ideas with their applications in entrepreneurial settings.
It provides a focused resource for readers studying or exploring marketing for new businesses.
Written by Frederick G. Crane, this title addresses the relationship between entrepreneurship and marketing practice.
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