Marketing Strategy and Management, 4th Edition
This edition presents established marketing principles and strategic frameworks for effective business management and planning.
About This Book
Marketing Strategy and Management, 4th Edition provides an overview of core marketing concepts and frameworks.
The text covers strategic planning, market analysis, and the management of marketing activities.
Readers are introduced to established principles used in contemporary marketing practice.
The book is designed for use in academic courses as well as professional development.
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