Digital Marketing Strategy: An Integrated Approach to Online Marketing
Learn how to develop and implement integrated digital marketing strategies that align with business goals and drive measurable results across online channels.
About This Book
This book presents an integrated approach to online marketing, covering strategy development and execution across digital platforms.
It explores key digital marketing disciplines and how they work together to achieve business objectives.
Readers will learn frameworks for planning, implementing, and measuring digital marketing activities.
The content is designed for marketers seeking to align digital efforts with overall business goals.
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