Digital Marketing Strategy: An Integrated Approach to Online Marketing
Digital Marketing Strategy: An Integrated Approach to Online Marketing offers a structured perspective on planning and understanding digital marketing. Simon Kingsnorth explores the subject as part of a broader marketing strategy, making this a useful resource for readers seeking a clear introduction to integrated online marketing.
About This Book
Digital Marketing Strategy: An Integrated Approach to Online Marketing examines digital marketing through the lens of strategic planning.
The book focuses on how online marketing activities can be considered as part of an integrated approach rather than as isolated efforts.
It is suited to readers seeking a structured introduction to digital marketing strategy and its role in contemporary business.
Simon Kingsnorth presents the subject for anyone looking to understand the relationship between digital channels, marketing decisions, and broader strategic thinking.
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