Human-Centered Marketing: How to Connect with Audiences in the Age of AI
by Ashley Faus
Human-Centered Marketing examines how audience relationships and marketing practices are evolving in the age of artificial intelligence. Ashley Faus focuses on keeping people at the center of marketing while considering the opportunities and challenges created by increasingly influential AI technologies.
About This Book
Human-Centered Marketing explores marketing through the lens of audience connection and human needs.
The book considers how artificial intelligence is changing the marketing landscape.
It focuses on balancing emerging technology with approaches that keep people at the center of communication.
Written by Ashley Faus, this title is intended for readers interested in contemporary marketing strategy.
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