The Digital-First Customer Experience: Seven Design Strategies from the World’s Leading Brands
by Joe Wheeler
Joe Wheeler presents seven design strategies for shaping a digital-first customer experience. Drawing on the approaches associated with the world’s leading brands, this book offers a focused introduction to customer-centered design for professionals exploring digital business, marketing, and brand experience.
About This Book
The Digital-First Customer Experience focuses on designing customer experiences for a digital-first environment.
Joe Wheeler presents seven design strategies drawn from the practices of the world’s leading brands.
This book is intended for readers interested in customer experience, digital business, marketing, and brand-led design.
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