Brand Storytelling: Put Customers at the Heart of Your Brand Story
Brand Storytelling offers a customer-centered perspective on building meaningful brand narratives. Miri Rodriguez examines how placing customers at the heart of a story can help businesses communicate with greater relevance, create stronger connections, and approach branding as a more engaging form of business communication.
About This Book
Brand Storytelling focuses on putting customers at the heart of a brand’s story.
Miri Rodriguez presents the subject as a customer-centered approach to communicating what a brand represents.
The book is suited to readers interested in marketing, branding, and the role of storytelling in business.
Its central perspective encourages brands to shape narratives around customer relevance and connection.
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