The Martech Handbook: Build a Technology Stack to Attract and Retain Customers
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The Martech Handbook: Build a Technology Stack to Attract and Retain Customers

by Darrell Alfonso

Business Technology Marketing
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A practical guide to building a marketing technology stack that attracts and retains customers.

ISBN-13 9781398606449 ASIN 1398606448 Views 31 Publisher Kogan Page Year 2022 Edition 1 Format Paperback Product Group Book Pages 256 Adult No Created May 26, 2026 Updated September 20, 2026
About This Book

The Martech Handbook provides guidance on constructing a marketing technology stack.

It focuses on strategies to attract and retain customers through technology.

The book is authored by Darrell Alfonso.

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I will be using this book for: