The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules
by Mike Stevens
Mike Stevens examines the stories and strategies of brands that helped define direct-to-consumer business. The Direct to Consumer Playbook offers a focused look at the principles behind modern brand building, direct customer relationships, and the evolving rules of commerce.
About This Book
The Direct to Consumer Playbook examines the stories and strategies of brands associated with the direct-to-consumer movement.
Mike Stevens focuses on the rules these brands established as they built direct relationships with customers.
The book offers a business-oriented perspective on brand strategy, customer engagement, and modern commerce.
It is intended for readers interested in understanding the thinking behind successful direct-to-consumer approaches.
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