The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
The New Rules of Marketing & PR explores modern ways to reach buyers directly. David Meerman Scott covers content marketing, AI, social media, podcasting, video, and newsjacking, offering readers a broad guide to contemporary marketing and public relations channels.
About This Book
The New Rules of Marketing & PR examines contemporary approaches to marketing and public relations.
It focuses on reaching buyers directly through content marketing, artificial intelligence, social media, podcasting, video, and newsjacking.
The book is suited to readers seeking an overview of how these tools and channels fit into modern promotional work.
David Meerman Scott presents the subject for anyone interested in updating their marketing and public relations practices.
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