Redefining Retail: 10 Guiding Principles for a Post-Digital World
by Philip Kotler, Giuseppe Stigliano
Redefining Retail presents 10 guiding principles for navigating commerce in a post-digital world. Philip Kotler and Giuseppe Stigliano offer a focused framework for readers seeking to understand retail’s changing environment and consider strategic responses to digital transformation, shifting expectations, and the evolving relationship between businesses and customers.
About This Book
Redefining Retail examines the changing nature of retail in a post-digital world.
The book is organized around 10 guiding principles, offering a structured framework for considering contemporary retail challenges and opportunities.
Philip Kotler and Giuseppe Stigliano bring their perspectives to a topic central to businesses navigating digital transformation and evolving customer expectations.
This title is suited to readers interested in retail strategy, marketing, and the future direction of commerce.
Reviews
No reviews yet. Be the first to review this book!