Marketing Analytics: Based on First Principles
by Robert W. Palmatier, J. Andrew Petersen, Frank Germann
Marketing Analytics: Based on First Principles offers a foundation-focused approach to marketing analytics. Robert W. Palmatier, J. Andrew Petersen, and Frank Germann examine analytical thinking in marketing, providing readers with a structured way to engage with the core concepts behind this important business discipline.
About This Book
Marketing Analytics: Based on First Principles presents marketing analytics through a foundational, first-principles perspective.
Written by Robert W. Palmatier, J. Andrew Petersen, and Frank Germann, the book focuses on analytical thinking within the field of marketing.
It is intended for readers seeking a structured introduction to the ideas and reasoning that support marketing analytics.
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