Marketing: Based on First Principles
by Robert W. Palmatier, Andrew Crecelius
Marketing: Based on First Principles offers a focused look at marketing through a foundational lens. Robert W. Palmatier and Andrew Crecelius examine the subject by emphasizing first principles, making this a relevant title for readers seeking a structured perspective on core marketing ideas.
About This Book
Marketing: Based on First Principles examines marketing through the lens of foundational principles.
Written by Robert W. Palmatier and Andrew Crecelius, the book centers on a first-principles approach to understanding marketing.
Its title signals a focused treatment of marketing concepts, organized around fundamental ideas rather than a broad overview.
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