The Fundamentals of Digital Fashion Marketing
by Clare Harris, Karen Edwards, Donna Watts
The Fundamentals of Digital Fashion Marketing offers an accessible foundation in the principles of marketing for the digital fashion sector. Written by Clare Harris, Karen Edwards, and Donna Watts, it is suited to readers seeking an introduction to this developing area of business, fashion, and education.
About This Book
The Fundamentals of Digital Fashion Marketing introduces the core principles of marketing within the fashion industry’s digital environment.
It provides a foundation for understanding how fashion and digital marketing intersect.
Written by Clare Harris, Karen Edwards, and Donna Watts, the book is suited to readers developing their knowledge of this subject.
Its focus on fundamentals makes it a useful starting point for exploring digital fashion marketing.
Reviews
No reviews yet. Be the first to review this book!