Brand Media Strategy: Integrated Communications Planning in the Digital Era
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Brand Media Strategy: Integrated Communications Planning in the Digital Era

by A. Young

Business Marketing
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A practical guide to integrated communications planning, helping brands navigate digital media and align messaging across channels.

ISBN-13 9781349949755 ASIN 1349949752 Views 39 Publisher Palgrave Macmillan Year 2016 Edition Softcover Reprint of the Original 1st 2014 ed. Format Paperback Product Group Book Pages 260 Adult No Created March 22, 2026 Updated October 07, 2026
About This Book

Brand Media Strategy explores integrated communications planning for modern brands.

The book addresses the challenges and opportunities of digital media environments.

It provides frameworks for aligning brand messaging across multiple channels.

Readers gain insights into effective planning in a rapidly evolving media landscape.

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I will be using this book for: