Essentials of Marketing Research, Loose-Leaf Version
by Barry Babin
Essentials of Marketing Research, Loose-Leaf Version provides an introduction to the core concepts of marketing research. Designed for business and marketing education, this edition presents its material in a flexible loose-leaf format for convenient use in coursework and study.
About This Book
Essentials of Marketing Research, Loose-Leaf Version introduces the fundamental concepts of marketing research.
The book focuses on marketing research as an area of business study and practice.
Its loose-leaf format is designed for flexible use in educational settings.
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