Bundle: Advertising and Integrated Brand Promotion, Loose-leaf Version, 8th + MindTap Marketing, 1 term (6 months) Printed Access Card
by Thomas O'Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
Combine the loose-leaf 8th Edition of Advertising and Integrated Brand Promotion with six months of MindTap Marketing access. This educational bundle brings print course material and a digital learning component together for students studying advertising, integrated brand promotion, and marketing.
About This Book
This bundle includes the loose-leaf 8th Edition of Advertising and Integrated Brand Promotion.
It is paired with a printed access card for MindTap Marketing.
The MindTap access term is listed as six months, providing a digital component alongside the print course material.
Designed for marketing and advertising study, the bundle brings core course content and supplemental digital access together in one package.
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