Contemporary Marketing + Mindtapv2.0 Contemporary Marketing, 1 Term 6 Months Access Card
by Louis E. Boone, David L. Kurtz
The bundle pairs the 17th edition loose-leaf of Contemporary Marketing by Louis E. Boone and David L. Kurtz with a 6-month MindTapV2.0 access card. It delivers essential marketing education through flexible print and interactive digital tools, ideal for students engaging with modern business principles.
About This Book
This comprehensive bundle includes the loose-leaf version of Contemporary Marketing, 17th edition, authored by Louis E. Boone and David L. Kurtz. It provides a flexible format for studying core marketing concepts in today's dynamic business environment.
The included MindTapV2.0 Printed Access Card grants 1 term (6 months) of digital access, featuring interactive resources to enhance learning and application of marketing strategies.
Designed for students and educators, this package supports a thorough exploration of contemporary marketing topics through both print and digital means.
With its updated content, the bundle ensures relevance to current industry practices and educational needs in marketing studies.
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