Marketing Management
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Marketing Management

by Dawn Iacobucci

Business Education Marketing Management
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Marketing Management by Dawn Iacobucci provides an accessible foundation in the ideas and practices that shape marketing management. Designed for students and business readers, it offers a structured way to explore marketing concepts, managerial decision-making, and the role of marketing within broader business practice.

ISBN-13 9781337367424 ASIN 1337367427 Views 27 Publisher South-Western Pub Year 2017 Edition 5 Format Paperback Product Group Book Pages 324 Created September 11, 2026 Updated October 16, 2026
About This Book

Marketing Management by Dawn Iacobucci is a business title centered on the study and practice of marketing management.

It is suited to readers seeking a structured introduction to marketing concepts, decision-making, and managerial perspectives.

The book may serve students and other readers building foundational knowledge in marketing and business.

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