Advertising, Promotion, and other aspects of Integrated Marketing Communications
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Advertising, Promotion, and other aspects of Integrated Marketing Communications

by Terence Shimp, J. Craig Andrews

Marketing Advertising Promotional Strategy
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Advertising, Promotion, and other aspects of Integrated Marketing Communications provides an educational introduction to advertising, promotion, and related marketing communication activities. Written by Terence Shimp and J. Craig Andrews, it is intended for readers studying or exploring the foundations of integrated marketing communications.

ISBN-13 9781337282659 ASIN 1337282650 Views 232 Publisher Cengage Learning Year 2017 Edition 10 Format Paperback Product Group Book Pages 635 Adult No Created April 16, 2026 Updated October 18, 2026
About This Book

Advertising, Promotion, and other aspects of Integrated Marketing Communications examines the role of advertising and promotion within marketing communications.

The book focuses on integrated marketing communications as a broad area encompassing multiple promotional and advertising activities.

It is suited to readers seeking an academic or educational introduction to key topics in marketing communications.

Terence Shimp and J. Craig Andrews are credited as the authors.

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I will be using this book for:
12 total votes