Foundations of Marketing
by William M. Pride, O. C. Ferrell
Foundations of Marketing provides a structured introduction to the essential ideas and practices of marketing. Written by William M. Pride and O. C. Ferrell, this title is designed for readers beginning their study of marketing and seeking a clear foundation in the subject.
About This Book
Foundations of Marketing introduces the fundamental concepts and practices associated with marketing.
Written by William M. Pride and O. C. Ferrell, the book provides a structured starting point for learning about the field.
Its focus on marketing foundations makes it suitable for readers seeking an organized introduction to business and marketing studies.
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