Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (MindTap Course List)
by Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
Basic Marketing Research provides an academic introduction to marketing research and its role in business study. With Qualtrics integration, a six-month printed access card, and MindTap course materials, this edition supports students working through structured marketing research coursework.
About This Book
Basic Marketing Research introduces the principles and practice of conducting marketing research.
The text is associated with Qualtrics, supporting access to tools used in research-related coursework.
This edition includes a printed access card for a six-month term and is part of the MindTap Course List.
It is designed for students studying marketing research in an academic course setting.
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