Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (MindTap Course List)

by Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

Marketing business education Research Methods

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

A foundational guide to marketing research methods and tools for students and professionals seeking practical skills in data collection and analysis.

ISBN-13 9781337100298 ASIN 1337100293 Views 499 Publisher Cengage Learning Year 2017 Edition 9 Format Paperback Product Group Book Pages 352 Adult No Created February 16, 2026 Updated September 11, 2026

About This Book

This book introduces core marketing research concepts and practices.

It covers essential techniques for gathering and analyzing market data.

Students learn to apply research methods in real-world business contexts.

The text includes access to Qualtrics for hands-on learning experiences.

Reviews

No reviews yet. Be the first to review this book!

Write a Review

I will be using this book for:

17 total votes