Foundations of Marketing (Custom Miller)
Foundations of Marketing offers an accessible starting point for learning the essential principles of marketing. Designed for students and beginning readers, this title provides a structured foundation for understanding marketing as an important area of business study.
About This Book
Foundations of Marketing is an introductory work focused on the principles and practice of marketing.
The book provides a foundation for understanding marketing concepts in a business and educational context.
Written by William D. Perreault Jr., it is suited to readers beginning their study of marketing.
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