Contemporary Marketing

by Louis E. Boone, David L. Kurtz

Textbook Marketing business education

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Written by Louis E. Boone and David L. Kurtz, Contemporary Marketing is a business and education resource centered on the study of marketing. Its contemporary focus makes it suitable for readers seeking a structured introduction to marketing within modern business contexts.

ISBN-13 9781305715813 ASIN 1305715810 Views 85 Publisher South-Western Pub Year 2015 Edition 17 Format Paperback Product Group Book Created April 12, 2026 Updated September 29, 2026

About This Book

Contemporary Marketing is a business-focused work by Louis E. Boone and David L. Kurtz.

The book centers on marketing as its primary subject, making it relevant to readers studying business and related fields.

Its contemporary focus suggests an examination of marketing concepts in relation to the modern business environment.

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Contemporary Marketing

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