Foundations of Marketing
by William M. Pride, O. C. Ferrell
Foundations of Marketing presents an accessible introduction to the essential concepts and practices of marketing. Authored by William M. Pride and O. C. Ferrell, this foundational business text is suited to readers beginning their study of marketing or seeking a clear overview of the discipline.
About This Book
Foundations of Marketing introduces the core ideas and practices of marketing.
The book is authored by William M. Pride and O. C. Ferrell.
It is designed to provide a foundation for readers studying or seeking to understand marketing as a business discipline.
Its focus on foundational concepts makes it suitable for introductory business and marketing education.
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