Consumer Behavior (Mindtap Course List)
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Consumer Behavior (Mindtap Course List)

by Deborah J. Macinnis, Rik Pieters, Wayne Hoyer

Educational Marketing Consumer Behavior
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Consumer Behavior offers a course-focused introduction to the study of consumers and marketplace decision-making. Written by Deborah J. MacInnis, Rik Pieters, and Wayne Hoyer, it is designed for academic use and listed as part of the MindTap course materials.

ISBN-13 9781305507272 ASIN 1305507274 Views 953 Publisher South-Western Pub Year 2017 Edition 7 Format Paperback Product Group Book Pages 525 Adult No Created February 09, 2026 Updated October 20, 2026
About This Book

Consumer Behavior presents an academic study of how consumers think, choose, and respond within marketplace settings.

Written by Deborah J. MacInnis, Rik Pieters, and Wayne Hoyer, the book is intended for students and instructors in consumer behavior courses.

This edition is associated with the MindTap course list and supports structured learning in a college-level business or marketing curriculum.

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I will be using this book for:
42 total votes