EXPLORING MARKETING RESEARCH (BOOK ONLY)
by Barry J. Babin, Barry Babin, William Zikmund
Exploring Marketing Research provides an accessible introduction to the field of marketing research. Written by Barry J. Babin, Barry Babin, and William Zikmund, this business and marketing title is suited to readers developing a foundational understanding of research in marketing.
About This Book
Exploring Marketing Research introduces the field of marketing research for students and readers seeking a foundation in the subject.
Written by Barry J. Babin, Barry Babin, and William Zikmund, the book focuses on the exploration of research as it relates to marketing.
Its subject matter is suited to business and marketing education, with an emphasis on understanding marketing research as an organized area of study and practice.
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