Exploring Marketing Research
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Exploring Marketing Research

by William G. Zikmund, Barry J. Babin

Textbook Marketing market research
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Exploring Marketing Research offers a foundational guide to the field of marketing research. It introduces the purpose and role of research in marketing, helping readers build an understanding of how market information can support analysis, planning, and informed business decisions.

ISBN-13 9781305263529 ASIN 1305263529 Views 243 Publisher South-Western Pub Year 2015 Edition Student Format Hardcover Product Group Book Pages 622 Adult No Created August 07, 2026 Updated October 16, 2026
About This Book

Exploring Marketing Research provides an introduction to the field of marketing research.

The book focuses on the role of research in understanding markets and supporting marketing decisions.

It is suited to readers seeking foundational knowledge of marketing research concepts and practices.

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I will be using this book for:
8 total votes