Essentials of Marketing Research
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Essentials of Marketing Research

by William G. Zikmund, Barry J. Babin

Business Marketing
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A practical guide to marketing research methods and tools for students and professionals using Qualtrics software.

ISBN-13 9781305263475 ASIN 1305263472 Views 460 Publisher South-Western Pub Year 2015 Edition 6 Format Paperback Product Group Book Pages 494 Adult No Created February 21, 2026 Updated October 06, 2026
About This Book

Essentials of Marketing Research provides a clear introduction to research methods used in marketing.

It covers key concepts and practical applications for collecting and analyzing market data.

The text includes access to Qualtrics software for hands-on learning and real-world projects.

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I will be using this book for:
24 total votes